On January 22, Pop Mart officially released its 2026 Valentine’s Day limited edition blind box series, “Twinkle Twinkle: Crush On You.” As the first Valentine’s Day-themed product under the Twinkle Twinkle IP, this plush keychain series sold out almost instantly upon launch, igniting widespread discussions across social media platforms. This represents the latest news in the ongoing evolution of the collectible toy industry.
Market data from the POIZON App reveals that the hidden pieces of the series, “Grow Grey Together” and “Till We’re Old,” have seen their secondary market transaction prices skyrocket from the original retail price of 89 yuan to 699 yuan—a staggering premium of 610 yuan, equivalent to an appreciation of approximately 6.8 times. These pieces are now among the most sought-after Valentine’s Day limited edition products and currently rank as the highest-appreciating items in Pop Mart’s 2026 portfolio. Among the regular pieces, the top-selling “Skip a Beat” has also seen its price surge from 89 yuan to 289 yuan, marking a 2.2-fold increase.
The series’ design is deeply aligned with the Valentine’s Day theme, with emotionally resonant names such as “Grow Grey Together” and “Skip a Beat.” As the first Valentine’s Day special release under Pop Mart’s popular Twinkle Twinkle IP, the series follows the brand’s signature limited-edition blind box format—a model that has become a defining feature of the modern collectibles industry.
In recent years, the trendy toy blind box market has experienced sustained growth, with holiday-limited series consistently driving significant market enthusiasm. Within the secondary market ecosystem of the broader collectibles industry, substantial premiums for rare designs are increasingly common. The market performance of Pop Mart’s Valentine’s Day release underscores the robust demand for limited-edition trendy toys, both as collectibles and as gifts—a trend that continues to shape the trajectory of the global collectibles industry.
To date, Pop Mart has not publicly commented on the secondary market price fluctuations of these products. The future market behavior of this series remains a point of close observation for both collectors and analysts within the industry.
