On February 2, 2026, ANTA officially announced its role as a strategic partner of the Hellenic Olympic Committee (HOC) and will create professional sportswear for the Greek delegation to wear at major international events. As the birthplace of the Olympic movement, Greece carries a profound legacy of sports culture and holds a significant position on the international sports stage. At the upcoming 2026 Milan–Cortina Winter Olympics, ANTA will provide the Greek delegation with a full set of ceremonial attire and lifestyle apparel. The product range includes indoor and outdoor ceremony suits, soft-shell suits, down jackets, footwear, and accessories, catering to various winter scenarios.
The outdoor ceremony suit is designed with blue as the primary color, inspired by the Greek national flag. The line patterns on the attire draw inspiration from the wave motifs of the HOC emblem, while the localized mountain-shaped prints are inspired by Mount Olympus, the highest peak in Greece. This design harmoniously blends modern athletic aesthetics with Greek cultural heritage. The attire features ANTA’s proprietary “Thermal Ocean Current” and “Six-Degree Core” technologies, which are benchmarks for industry performance and enable dynamic moisture absorption and quick drying, as well as static thermal retention for warmth.
Petros Synadinos, Chairman of the HOC Marketing Committee, stated, “We are honored to collaborate with this leading Chinese sportswear brand. This partnership achieves a win-win outcome—most importantly, benefiting our athletes, who will showcase performance-leading sportswear on the world’s top sports stage.”
As early as 2019, ANTA signed an official agreement with the International Olympic Committee (IOC) to become the official sportswear supplier, solidifying its role as a trusted, long-term partner of the global Olympic movement. This collaboration with the HOC, a marquee partner in the Olympic world, marks another significant milestone in ANTA’s internationalization journey and strengthens its standing within the global sports industry. Meanwhile, at the upcoming Milan winter sports extravaganza, ANTA will also provide professional competition and training attire for ten Chinese national winter sports teams, supporting Chinese athletes in their quest for excellence on the global stage.
In the future, ANTA will continue to leverage technological innovation and cultural integration to provide professional sportswear for sports enthusiasts worldwide. By showcasing the innovation and competitiveness of Chinese brands and highlighting the strength and elegance of Chinese sports, ANTA aims to contribute to the development of global sports and set new standards for the industry.
