The Leader Lazy Person Triple-Drum Washing Machine has rapidly gained an enthusiastic market response since its launch. Within 48 minutes of its debut, sales exceeded 10,000 units, and revenue surpassed 100 million yuan within 16 hours. To date, cumulative deliveries have exceeded 100,000 units, demonstrating strong market momentum. On September 5 local time, the 2025 Internationale Funkausstellung Berlin (IFA 2025) officially opened. After gaining significant traction in the domestic market, the Leader Lazy Person Triple-Drum Washing Machine made its appearance at IFA 2025 and is set to launch in Europe, marking another milestone in its global expansion.
Why has it quickly captured the market? What is the significance of the Lazy Person Washing Machine’s launch, and how will it develop in the future? The answers lie in the following aspects.
Turning user needs into tech inventions with R&D expertise
The success of the Leader Lazy Person Triple-Drum Washing Machine can be attributed to two main factors:
On one hand, Leader has always adhered to co-creation with users, truly listening to their feedback. Upon identifying consumers’ pain points regarding bacterial cross-contamination caused by mixed washing of undergarments, socks, and outerwear, the R&D team promptly responded and engaged closely with users to gain a deep understanding of their actual needs.
On the other hand, the company leveraged its global R&D platform to rapidly transform these needs into technological innovations. Haier Smart Home possesses a “10+N” R&D system and a global talent pool of over 20,000 R&D professionals, providing strong technical support for the development of the Leader Triple-Drum Washing Machine. After receiving users’ demand for “seperate washing,” the R&D team promptly tackled industry challenges such as the structure, balance, and noise reduction of the triple-drum system.
Driving industry trends through continuous laundry innovations
The launch of the Lazy Person Triple-Drum Washing Machine carries significance in two key areas:
For the enterprise, it represents the creation of a new product category. This innovation not only positions Haier’s washing machines at the forefront of global technolog once again but also offers users an entirely new lifestyle choice.
For the industry, it sets a new technological trend. Haier previously pioneered the dual-drum “separate washing” machine, a model that has since been adopted and emulated by competitors, becoming a new trend in the global washing machine industry. Following the release of the Lazy Person Triple-Drum Washing Machine, several other companies have launched similar products, once again driving technological upgrades and overall industry development.
Ensuring global sharing of Haier’s evolving products
The future development of the Lazy Person Triple-Drum Washing Machine will focus on two main areas:
In terms of product, Leader will continue to “listen to users” and pursue ongoing iterations. From initially addressing the issue of mixed washing with a non-standard triple-drum design, the product has evolved to achieve maximum capacity within a standard size and now supports triple-drum drying. In the future, it will continue to adapt to user needs with further technological and product enhancements.
In terms of market presence, the Lazy Person Triple-Drum Washing Machine will expand from China to Europe and beyond. Domestically, 100,000 units have already been delivered, and production capacity is being scaled up to meet growing demand. Internationally, following its debut at IFA 2025 in Berlin, the washing machine is expected to launch in European countries such as the UK and Italy by the end of this year. It will eventually be exported to more countries and regions, allowing users worldwide to benefit from Haier’s innovative solutions and smart experiences.
