Chinese tech giant Huawei has announced the upcoming launch of its “Wheelchair Mode” for global wheelchair users this month, integrating accessibility features into the sports and health experience of smart wearables. The new function, inspired by Majid Rashid, President of the Asian Paralympic Committee, is designed to address the specific sport management needs of wheelchair users through scientific activity tracking and health management tools.
Wheelchair Mode: Inclusive Health Tracking
Developed after in-depth research into the movement characteristics and health management requirements of wheelchair users, Huawei’s “Wheelchair Mode” offers comprehensive activity quantification. It records key metrics including wheelchair pushes, exercise duration, and calorie consumption, while providing timely activity reminders to help users better manage their daily exercise and overall health. Zhu Ping, President of Marketing, Sales and Services at Huawei Consumer BG, emphasized that the feature reflects the company’s commitment to inclusive technology that caters to diverse user needs.
Wearables Shipment Milestone
Latest news show Huawei’s global cumulative shipments of wearable products have surpassed 200 million units. The brand claimed the top spot in global wearable shipments in the first half of 2025, maintaining leading market positions in over 20 countries and regions worldwide. This achievement comes as Huawei continues to strengthen its presence in the global consumer electronics market, with industry observers noting the company’s steady progress toward its long-term goal of “staying and rooting locally” despite ongoing challenges.
Brand Growth and User Trust
Huawei’s market performance is supported by rising brand value. In the 2025 Kantar BrandZ Top 100 Most Valuable Global Brands ranking released in May, the company jumped to the 39th position, marking a significant leap from its 2024 standing. Zhu attributed this growth to global consumers’ trust in Huawei’s brand and products. A notable example came during the company’s recent return to the Brazilian market, where a customer brought back a Huawei smartphone used for six years, highlighting enduring user loyalty.
User-Centric Innovation Strategy
User experience remains the core driver of Huawei’s product innovation. The company has expanded its product portfolio to meet diverse consumer demands, including foldable smartphones with innovative triple-fold designs, industry-leading mobile imaging technology, productivity-enhancing tablets, and lightweight open-ear clip headphones. Focusing on sports and health, Huawei’s wearable devices and supporting ecosystem applications have become key pillars of its global market expansion.
In September 2025, Huawei held a global innovation product launch in Paris, unveiling its latest smartwatch series. The company has also organized “Vitality Triple Ring” themed events in major cities worldwide, including Istanbul, Dubai, Mexico City, and Kuala Lumpur, to engage local consumers and showcase product features.
Global Collaboration for Health Tech
Huawei’s commitment to global innovation and industrial cooperation has strengthened its market footprint. Its Health Platform now opens up more than 70 data types covering physiological indicators and mental state assessment, collaborating with over 150 research institutions worldwide to advance cutting-edge health research. The company’s Sports Health Science Laboratory in Helsinki is equipped with single and double-board ski simulators, enabling researchers to simulate snow friction and conduct in-depth data analysis.
Future Vision: Technology with Humanity
Looking ahead, Huawei reaffirms its commitment to “walking with global users and coexisting with local communities.” At its recent Paris launch event, the company introduced its brand proposition “Now is Yours,” aiming to explore the humanistic temperature of technology with the new generation of global consumers through innovative products, sincere engagement, and inclusive connectivity.
“Consumer trust is our most valuable asset, and being user-centric is our eternal value,” Zhu stated. “The new generation of consumers expects brands to understand their true emotions. We will continue to explore communication methods with an open attitude, build connections across regions and cultures with warm and inclusive concepts, and let more people around the world enjoy the joy of technological progress.”
