The world’s largest agricultural machinery exhibition, the Hannover International Agricultural Machinery Exhibition in Germany, will be held in Hannover, Germany from November 9th to 15th.
Focus on Digital Agriculture
As the global bellwether for the agricultural machinery industry, the 2025 Hannover Agricultural Machinery Exhibition, themed “Touching Intelligent Efficiency,” is expected to attract over 400,000 visitors and 2,700 exhibitors. Numerous international companies will showcase the latest achievements and innovative technologies in agricultural machinery, components, and digital agriculture solutions.
This year’s event introduces a groundbreaking “Seven Days, Seven Themes” concept: a seven-day exhibition featuring seven distinct themes. Each day will focus on the core needs of specific target groups, helping visitors pinpoint relevant products and technologies. Daily international technical forums will also be held, offering cutting-edge discussions and in-depth analyses of new challenges in crop production and agricultural machinery.
Digitalization Leads the Future of Agriculture
Aligning with global trends in digital intelligence, smart agricultural machinery is emerging as a key driver of agricultural transformation. This year’s Hannover Agricultural Machinery Exhibition will debut a Digital Farm Center, showcasing innovations in digital agriculture, automation, robotics, and artificial intelligence. Each section of this dedicated area will feature distinct themes and product categories, enabling visitors to seamlessly explore products and technical solutions of interest. Visitors can also experience these innovative systems and machinery up close, such as analyzing displays in combine harvester cabs or reviewing variable application maps on digital farm management platforms.
Following previous Hannover Fairs conventions, this edition will again host an International Dealer Center, providing a dedicated networking space for agricultural machinery dealers worldwide to discuss market dynamics, service models, support policies, and digital collaboration tools. Additionally, daily “Dealer Flash Forums” will feature expert presentations on market trends and digital transformation. Beyond serving as a commercial procurement platform, this exhibition stands as a global gathering for agricultural technology and academic research, collectively advancing the cutting-edge development of agricultural machinery and components.
