The 2025 Consumer Electronics Show (CES 2025) once again became the global epicenter for technological innovation, with the smart automotive sector taking center stage. Renowned automotive manufacturers and tech giants gathered to showcase their latest advancements in intelligent driving, smart cockpits, autonomous vehicles, and radar technology, painting a new and vibrant picture for the future of transportation. With unprecedented breakthroughs and the rapid evolution of technology, CES 2025 solidified its role as a launchpad for the next-generation automotive revolution.
Smart Cars: Innovation and Disruption
As in previous years, smart vehicles dominated the spotlight at CES 2025. Major automakers and tech companies collaborated to unveil futuristic electric vehicles, showcasing their latest innovations in the realm of smart mobility.
Honda introduced two prototype electric vehicles from its upcoming Honda 0 series—“Honda 0 SALOON” and “Honda 0 SUV”—set to launch globally in 2026. These models not only highlight Honda’s advancements in electric mobility but also feature the brand’s self-developed in-car operating system, “ASIMO OS,” offering an intelligent, personalized driving experience. This operating system is expected to be rolled out in future mass-market models.
Sony Honda Mobility’s first electric vehicle, the AFEELA 1, also made waves at the event. Priced at $102,000 (approximately ¥744,000), the AFEELA 1 will begin sales in California in 2025. This collaboration between Sony and Honda marks a new chapter in the automotive industry’s exploration of cutting-edge smart technologies.
While Toyota didn’t unveil new vehicles, it instead showcased the latest developments of its Woven City concept, which was first introduced at CES 2020. The Woven City, located at the foot of Mount Fuji, is envisioned as a “living laboratory” where researchers can test and develop automated driving, robotics, personal mobility, smart homes, and AI technologies in a real-world environment.
Next-Generation Technologies: Autonomous Driving and Smart Cockpits
Autonomous driving technology was one of the most eagerly anticipated topics at CES 2025, and Nvidia’s advancements in this area captured much attention. Nvidia introduced the DRIVE AGX Thor system-on-chip (SoC), built on the Blackwell architecture, designed specifically to handle the most demanding data-intensive workloads, such as generative AI, visual language models, and large language models. This technology is set to accelerate the development of autonomous vehicles. Nvidia’s founder, Jensen Huang, emphasized during the keynote that “the autonomous driving revolution has arrived,” with the company’s automotive business projected to reach $5 billion in revenue by 2026, signaling its ambitions in the space.
Mobileye, too, presented its cutting-edge innovations aimed at achieving scalable fully autonomous driving. The company introduced its Primary-Guardian-Fallback (PGF) system architecture, which provides enhanced safety and reliability for autonomous vehicles. Additionally, Mobileye’s advanced perception technology, powered by its EyeQ6™ system-on-chip, will support high-resolution imaging radar technology expected to be rolled out by 2026, further advancing the capabilities of autonomous systems.
In radar technology, companies like Texas Instruments (TI) and Infineon introduced next-generation products. TI’s 60GHz millimeter-wave radar sensor, AWRL6844, integrates several in-car safety features and utilizes edge AI algorithms to improve decision-making accuracy and reduce processing time, resulting in safer driving environments. Infineon’s CTRX8191F radar, meanwhile, delivers enhanced performance with superior signal-to-noise ratios and a detection range of up to 380 meters.
Smart Cockpits: Revolutionizing In-Car Experience

The smart cockpit has become one of the most rapidly evolving segments in the automotive industry. At CES 2025, numerous companies showcased technologies that push the boundaries of in-car user experience, enabling automakers to offer unique, differentiated, and branded experiences.
BMW unveiled its next-generation “Panoramic iDrive” smart cockpit. This new system, which will debut in the Neue Klasse electric vehicles in 2025, includes cutting-edge features like a panoramic display, 3D heads-up display, and an intuitive, touch-sensitive steering wheel. The system emphasizes a “driver-centric” design, offering a more immersive and intelligent in-car experience.
Qualcomm also made waves by presenting its fourth-generation Snapdragon Cockpit platform (Snapdragon 8295), which features a 5nm process and supports high-performance computing, AI, computer vision, and multi-sensor processing. This platform enhances the driving experience with advanced functionalities like adaptive cockpit systems and improved energy efficiency. The platform’s Snapdragon 8295 is designed to take in-car experiences to the next level by supporting AI-powered, real-time interaction.
Modern Mobis, a key parts supplier, partnered with Zeiss to showcase an innovative “Full Windshield Holographic Display” system. This technology projects various driving, navigation, and infotainment data across the entire windshield, providing a truly immersive experience. It is expected to enter production by 2027, with the Kia EV9 being the first model to feature this system.
The Future of Mobility: Breaking Boundaries
At CES 2025, the automotive industry took a giant leap toward the future of smart mobility. Many companies, including Chinese automaker Xpeng, unveiled vehicles and concepts that blend innovation, autonomy, and futuristic design. Xpeng’s “Land Aircraft Carrier,” a modular flying car that combines a six-wheeled MPV with a drone, stole the show with its groundbreaking technology. This vehicle features a dual-passenger drone that can detach from the MPV with the push of a button, allowing it to function as an autonomous aerial vehicle. This was its first international showcase after debuting at the China Airshow.
Zeekr, a subsidiary of Geely, also made an impact at CES 2025 with its electric sports car Zeekr 001 FR, ultra-luxury four-seater Zeekr 009, and all-scenario super cockpit Zeekr MIX. These vehicles, powered by fully self-developed technologies, showcase the brand’s commitment to pushing the boundaries of electric mobility.
Great Wall Motors introduced its new WEY Blue Mountain electric SUV alongside the Soul S2000 motorcycle—featuring Qualcomm’s Snapdragon 8155 chip and an advanced 12.3-inch LCD touchscreen. These models represent Great Wall’s investment in self-developed autonomous driving systems, like the Coffee Pilot Ultra system, and cutting-edge in-car technology.
Conclusion: A New Era of Intelligent Transportation
CES 2025 marked a milestone in the evolution of smart vehicles. The industry’s innovation, from electric vehicles to autonomous driving, smart cockpits, and radar advancements, is transforming the automotive landscape at an unprecedented pace. The race for intelligent mobility is in full swing, and companies are leveraging new technologies to redefine the way we move.
As these innovations continue to take shape, the future of transportation looks brighter than ever. Intelligent vehicles will no longer just be a means of transport; they will become smart, connected spaces that redefine how we experience mobility. CES 2025 laid a strong foundation for this shift, and we can expect the automotive industry to keep pushing boundaries, delivering more sustainable, efficient, and immersive experiences for the future of mobility.