While many were still lamenting the dwindling days of the National Day holiday, Xiaomi ignited the consumer electronics market with an impressive performance report for its latest smartphone series. On October 5, CCTV News officially reported that the Xiaomi 17 series sold over 1 million units within just five days of its launch. This figure, confirmed by Lei Jun, founder, chairman, and CEO of Xiaomi, set a new record in China’s consumer electronics sector for 2025. It is worth noting that this sales pace was nearly 30% faster than that of Xiaomi’s previous flagship model, clearly reflecting consumers’ recognition of the new series in the competitive electronics landscape.
Looking back at the “meteoric rise” of the Xiaomi 17 series, it exhibited “dark horse” qualities from the very beginning of its sales. On its launch day, September 27, the series broke the all-day sales and revenue records for new electronic devices across all price segments in the domestic market in just five minutes. Offline electronics retailers even witnessed scenes of consumers queuing to purchase the devices, with some popular color variants of the Xiaomi 17 Pro Max becoming temporarily “out of stock.” Supply chain sources in the electronics industry indicated that the current stock shortage is mainly concentrated on the Pro Max model, underscoring its status as the core choice for users.
Details subsequently disclosed by Lu Weibing, President of Xiaomi Group, further highlighted the brand’s breakthrough in the premium electronics segment. He revealed that during the National Day holiday, sales of the Xiaomi 17 series across all models increased by over 20% compared to the same period for the previous generation. Among these, the Xiaomi 17 Pro Max accounted for more than half of the sales, while premium models (Pro and above versions) collectively made up as much as 85% of the total. This data completely shatters the stereotype that “domestic electronics brands struggle to break into the high-end market.” While base models often dominate sales in flagship series of many electronics companies, the Xiaomi 17 series has made premium models the “top sellers,” demonstrating consumers’ willingness to pay for superior screen, imaging, and performance experiences. This also marks the successful implementation of Xiaomi’s high-end strategy in the global electronics market.
In response to the overwhelming market reception, Xiaomi took concrete action to reward consumers. On October 7, the latest news from Lei Jun announced that the launch benefits for the Xiaomi 17 series would be extended until October 31. This means that perks such as complimentary gifts, interest-free installments, and trade-in subsidies, originally limited to the launch period, will remain available for nearly another month. This move is undoubtedly good news for electronics enthusiasts who missed out earlier due to stock shortages or hesitation.
From selling 1 million units in five days to the 85% share of premium models and the extension of launch benefits, the popularity of the Xiaomi 17 series is no accident. Behind this success lies Xiaomi’s continuous investment in electronics R&D—such as the adoption of the new Snapdragon processor, upgrades to self-developed imaging algorithms, and a precise understanding of user needs. This achievement is not only a milestone for Xiaomi but also injects vitality into the overall electronics market, which has been relatively subdued, showcasing the immense potential of domestic electronics manufacturers in the high-end segment.
At the same time, the influence of the Xiaomi 17 series has transcended commercial success, becoming a new showcase for “Created in China” on the global electronics stage. Shortly after the sales data was announced, a CCTV reporter demonstrated the “Magic Backscreen” feature of the Xiaomi 17 Pro to spokesperson Fernando Varela at the United Nations Headquarters in New York, setting the spokesperson’s AI animated image as a custom wallpaper. This scene, filled with technological flair and interactivity, not only captivated international media on site but also conveyed the innovative energy and premium image of Chinese electronics brands to the world through global lenses.
Looking ahead, the successful launch of the Xiaomi 17 series has set a new benchmark for the entire electronics industry. Its significance goes far beyond a record-breaking sales report. It powerfully demonstrates that through steadfast technological innovation and a deep understanding of user needs, domestic electronics companies are fully capable of winning consumers’ votes in the premium market. The enthusiasm ignited at the end of the National Day holiday acts like a booster shot, heralding a golden era for China’s electronics sector—one driven by innovation and defined by quality.
