On September 17th, the annual International Broadcasting Conference (IBC 2025) came to an end in Amsterdam, the Netherlands this week. This world’s most influential event in broadcasting, television, and media technology has attracted industry representatives from over 150 countries. During the five-day exhibition, intelligence, immersive experience, and sustainable development became the main themes, and many new products attracted widespread attention.
Shotoku Swoop series robot crane boom
Shotoku Broadcast Systems of the UK released the Swoop series of robot crane arms, becoming one of the highlights of the exhibition. This series includes two models with arm spans of 140 cm and 220 cm, respectively, which can be adapted to studios of different scales. The product is equipped with an intelligent base and obstacle avoidance sensors, enabling high-precision and collision-free dynamic shooting in complex stage environments. Industry insiders believe that Swoop has set a new benchmark for the application of robot cameras in news broadcasting and variety show production.
Cinebot Nano intelligent photography robotic arm
Also aimed at film and television production is the Cinebot Nano presented by MRMC (Mark Roberts Motion Control). This lightweight robotic arm was developed by a company under Nikon and is specifically designed for virtual production and high-speed lens movement. It is equipped with a LIDAR system, which can achieve precise tracking and real-time obstacle avoidance, and is suitable for use in virtual studios and advertising shooting scenarios. The compact design and powerful performance of Cinebot Nano reflect the latest trend of “compactness and intelligence in parallel”.
Sony Crystal LED 8K display system
SONY brought the brand-new Crystal LED 8K display system to the exhibition. This product is targeted at virtual production, sports event broadcasting, and immersive experience halls. It adopts modular splicing technology, which can achieve extremely high brightness and contrast, providing visual effects close to real scenes. Its low-latency feature is particularly suitable for real-time virtual shooting, making it one of the most sought-after display solutions at exhibitions.
Grass Valley remote cloud production platform
Grass Valley, an internationally renowned video solution provider, has released the AMPP 2025 version of its cloud-based remote production platform. This system enables production teams to collaborate across borders, completing editing, subtitles, special effects, and distribution in real time, making it particularly suitable for sports events and live news broadcasts. Compared with traditional localization systems, AMPP has significant advantages in flexibility and cost control, indicating that “cloud-based media production” will become mainstream in the industry.
Vizrt AI-driven real-time graphics system
Norwegian company Vizrt showcased its latest AI real-time graphics generation engine, which can automatically generate data visualization graphics in news broadcasts or sports broadcasts. For instance, when a commentator mentions the performance of a certain athlete, the system will immediately generate a dynamic chart and display it on the screen. This function significantly enhances the real-time performance of the program and the audience experience.
Exhibition trends and industry outlook
Overall, IBC2025 showcases several key trends in the industry:
• Robots and automation: Products such as Shotoku and MRMC make studio shooting more efficient and safe.
• Immersive and virtual production: Sony’s 8K display and VR/AR solutions offer new possibilities for future content presentation.
• Cloudification and AI: The products of Grass Valley and Vizrt drive the production methods towards remote and intelligent.
• Green and Sustainable: Some manufacturers have launched low-energy consumption and recyclable devices, responding to global environmental protection demands.
Conclusion
With the successful conclusion of IBC2025, the media industry has gained more insights into intelligence, immersion, and sustainable development. From robot shooting to AI graphics, from cloud-based production to ultra-high-definition display, these highlight products not only transform the production process but also foreshadow a brand-new experience for future audiences. As the official summary of the exhibition states: “IBC is the testing ground for future media, demonstrating the direction of the industry for the next decade.”
Leave a comment