Every autumn, Apple’s product launches are held as scheduled, always arousing high expectations from the market and its followers. The Apple Fall New product launch event in 2025 is also highly anticipated. It is expected to be held on Tuesday, September 9th. At that time, it is expected to release major products, including the iPhone 17 Series and the Apple Watch Series 11, and reveal the product matrix and technology strategy for the next period.
More models, deeper technological content
According to reliable predictions by the industry, Apple will launch four new iPhone models at this event: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Among them, the iPhone 17 Air is regarded as the thinnest and lightest iPhone at present, with a body thickness possibly less than 5.6 mm, emphasizing lightness and portability
In terms of performance, the entire iPhone 17 series is expected to be equipped with A19 or A19 Pro chips, based on more advanced manufacturing processes to enhance computing power and energy efficiency. The Pro series may also adopt hardware upgrades such as a 120Hz LTPO ProMotion screen, under-display Face ID, and a 48MP telephoto lens (supporting up to 8x optical zoom). Especially for the Pro Max version, the rear camera module and design have been significantly upgraded.
In addition, leaks in many places suggest that the new iPhone will support Wi-Fi 7, 35 W Qi2 wireless charging, and add color options such as bright orange (including black, gray, white, gold, etc.). This series of models is expected to be available for sale around September 19th, and pre-sales will start one week earlier after the release.
Health, connectivity, and AI support set sail again
The upcoming Apple Watch Series 11 from Apple also has considerable potential for breakthroughs. It is equipped with the S12 chip and watchOS 26, the latter integrating AI functions and new interface designs, such as the Liquid Glass visual style, Workout Buddy, and AI health reminders.
One of the highlights of the new generation of Apple Watch includes blood pressure monitoring functionality, a possible front camera (with visual intelligence features), as well as 5G/5G RedCap support and satellite communication (for Ultra 3 models).
The mid-range positioned Watch SE 3 also has new moves. It is expected to adopt a plastic case, a lighter body, and a faster S11 chip, and incorporate functions such as electrocardiogram monitoring and AI health insights. Overall, Apple is leveraging its Watch product line to deeply cultivate the health ecosystem, collectively enhancing the competitiveness of its products and user stickiness.
The “muscle show” performance of the expansion of the ecological chain and the construction of AI platforms
Apple’s autumn event in 2025 is not only a stage for hardware updates, but also a concentrated showcase window for its AI and ecosystem strategies. iOS 26 and the cross-platform unified visual language “Liquid Glass” will make their debut. Supported features include real-time call translation, enhanced Genmoji, Image Playground, and the Foundation Models Framework, open to third parties.
“Apple Intelligence” personal AI system also continued to expand, focusing on iPhone, Vision Pro, Mac, and iPad throughout the year, and enhancing privacy protection and local invocation capabilities. This indicates that Apple is moving towards deeply integrating AI with hardware and improving the ecosystem experience.
In addition, Together Information also shows that Apple has invested over 19 billion in chip production capacity by expanding its US wafer supply chain (such as manufacturing bases like TSMC in Arizona, USA) to support its AI product strategy, promoting the coordinated innovation of software and hardware as well as the industrial chain.
The struggle between the industrial chain and stock prices
Every autumn release by Apple causes a stir in the supply chain. It is expected that home appliance manufacturers, component suppliers, and channel partners will witness a new round of order growth, driving up the sales volume and market value of companies in the domestic and international industrial chain. It is expected that Apple’s stock price will receive a positive boost in the short term after the press conference, maintaining market enthusiasm.
From the perspective of users, the launch of the latest products will also drive consumption upgrades. Especially the innovative highlights such as AI-based health monitoring and the upgrade of wireless connections to 5G will effectively promote the demand for smart wearables and iPhone upgrades.
Hardware upgrade + platform AI, two strategic accelerations
Overall, Apple’s Fall 2025 event will not only be a new product launch but also a major public ceremony revealing the collaborative evolution of smart terminals and AI platforms. From the ultra-thin and multi-model iPhone 17 to the full upgrade of the Watch series, from the expansion of visual language and Apple Intelligence to the consolidation of the industrial chain, Apple is planning another high ground of “software and hardware integration”.
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