The 5th China International Consumer Products Expo (CICPE) officially opened at the Hainan International Convention and Exhibition Center in Haikou, Hainan Province. Jointly hosted by the Ministry of Commerce of the People’s Republic of China and the People’s Government of Hainan Province, the event has grown into the largest premium consumer goods expo in the Asia-Pacific region, serving as a critical platform for China’s high-level opening-up and international consumer cooperation.
Compared with previous years, the 2025 Expo has broken records in terms of scale, participation, and global reach. It underscores the world’s strong confidence in the Chinese market and brings cutting-edge, green, and fashionable consumer trends to the forefront.
Global Brands Gather, International Presence Reaches New Heights
According to the organizers, this year’s expo has attracted more than 1,700 companies from 71 countries and regions, with over 4,100 brands on display across 120,000 square meters. Exhibits span high-end fashion, health and wellness, smart tech, lifestyle innovation, and more.
Notably, the United Kingdom is the guest country of honor, bringing 53 brands with a combined booth area of more than 1,300 square meters—double last year’s footprint. Under the theme of “Sustainability, Innovation, and Quality Living,” British exhibitors showcased strengths in luxury cosmetics, whisky, tea culture, and home design.
Additionally, Slovakia, São Paulo (Brazil), and Jeju (South Korea) are participating for the first time as national or regional exhibition groups. Many governments dispatched official trade delegations, signaling rising global interest in the Chinese consumer market.
A highlight of the event is the “Global First Launch Zone,” where major international brands unveiled exclusive products for the Asia-Pacific market. Swiss watchmaker RAYMOND WEIL debuted a regional limited edition, while U.S. outdoor brand YETI presented its first AI-integrated cooler tailored for Chinese consumers.
“Tech + Green” Consumption Trends Lead the Way
Beyond luxury, beauty, and electronics, the 2025 CICPE emphasized technology innovation and sustainability. Artificial intelligence, green design, urban air mobility, and new energy consumer goods stood out, revealing how the global consumer supply chain is entering an era of intelligent transformation.
Global tech leaders such as Samsung, Sony, Xiaomi, and Huawei presented smart home systems, wearables, and AI-powered devices. Startups introduced humanoid robots, smart pet companions, and flight car simulators, generating strong engagement from visitors and investors alike.
For the first time, the expo featured a dedicated “Green Consumption Zone,” where products with recyclable packaging, biodegradable materials, and carbon-neutral attributes were showcased. Italian fashion brand Twinset announced it will fully trace carbon footprints across its product lines by 2025.
Meanwhile, forums such as the “Green Supply Chain Dialogue” and “Circular Economy Roundtable” brought together stakeholders from the United Nations Development Programme, European Chamber of Commerce, and global sustainability platforms to discuss cross-border green trade standards and corporate responsibility.
Opening China’s Market, Sharing Global Opportunity
With structural shifts in global demand and accelerating green transitions, China’s large domestic market continues to serve as a stabilizing anchor for international brands.
During the expo, China’s Ministry of Commerce launched the “Premium Chinese Exports Nationwide Promotion”, aiming to connect foreign buyers with domestic suppliers. Provinces such as Beijing, Shanghai, Jiangsu, Shandong, and Zhejiang organized local brand showcases, highlighting the convergence of traditional culture and modern quality.
Hainan Free Trade Port (FTP) policies emerged as another focal point. Many exhibitors expressed interest in setting up regional headquarters or logistics centers in Hainan to take advantage of tax incentives and simplified customs procedures.
Several strategic cooperation agreements were signed between the Hainan Provincial Government and multinational corporations in the fields of duty-free retail, smart manufacturing, cross-border e-commerce, and biotech, demonstrating Hainan’s growing appeal as a global investment destination.
From “Exhibits” to “Products,” From “Traffic” to “Retention”
Analysts noted that the value of international expos today lies not only in showcasing products but also in building real-time business ecosystems. This year’s CICPE created seamless integration between exhibition, matchmaking, procurement, and digital channels, allowing brands to convert visibility into market entry.
Multiple international companies signed sales contracts or launched livestream campaigns on-site. Some products were directly sold via Hainan’s offshore duty-free mechanism, offering consumers tax-free “expo-to-home” experiences. This agile model significantly increased brand localization efficiency.
Looking Ahead: A Global Platform Rooted in China
The success of the 5th CICPE marks another major step in China’s high-standard opening-up. As consumer markets evolve toward smart, green, and high-quality products, the Chinese market remains a magnet for global players.
With platforms like CICPE, China is actively shaping a cross-border hub for consumption, brand incubation, and trade cooperation. Going forward, the expo aims to expand its international influence and become a “super node” in the global consumer goods value chain, contributing to a more open, inclusive, and resilient global economy.
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